Medias
Writing Marketing
Marketing is a very diverse discipline, dealing with everything from the costs of globalization to the benefits of money-back guarantees. However, there is one thing that all marketing academics share. They are writers. They publish or perish. Their careers are advanced, and their reputations are enhanced, by the written word. Despite its importance, writing is rarely discussed, much less written about, by marketing scholars. It is one of the least understood, yet most signif
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Date de sortie | 21 février 2020 |
Langue | Anglais |
Éditeur | SAGE Publications Ltd |
Accessibilité | Aucune information disponible concernant l'accessibilité pour le format PDF |