A pioneering anthropologist takes readers on a 'fascinating, well-researched' (Dr. Jane Goodall, DBE) journey through the rich tapestry of human ritual—showing how and why our most irrational behaviors are a key driver of our success." Ritual is one of the oldest, and certainly most enigmatic, threads in the history of human culture. It presents a profound paradox: people ascribe the utmost importance to their rituals, but few can explain why they are so important. Apparently